Research and development activities of the Big Data and Business Analytics Group are organized into six focus areas. The visual below shows these focus areas. The top three focus areas in the visual cover the core issues in big data life cycle from acquiring data to extracting business value from it. The bottom three areas cover the use of analytics in specific industry domains.This focus area addresses IT issues in managing the life cycle of data. This includes innovations in distributed /parallel and in-memory architectures, acquiring and integrating external data such as from social media, managing the allocation and movement of data across various tiers of the architecture, and optimizing the execution of data-intensive workflows.