Our client was looking to expand their products into two emerging markets. However, they needed critical information to support their strategic planning and aggressive sales goals. Some of the key questions that needed to be answered included:
What can you do when customers start defecting from your once-favored retail brand by the thousands? For this particular product, the situation was especially puzzling because it had been a category leader for years. While the company had ample data, it lacked the technical expertise to extract and analyze pertinent information.
So they trusted Fractal Analytics to interpret the data, help them understand why they were losing market share, and find the path to recapture and retain their customers.
How can we leverage data to optimize our supply chain operation?The client optimized vehicle fill rates, rebalanced inventory levels at default distribution centers, and reduced overall cost of sub-optimal shipping situations.
A large retailer was struggling with specific distribution and shipping challenges related to outlier shipments, such as out-of-region shipments, small orders, inadequate inventory supplies at default locations and other sub-optimal shipping situations.